Director, Sales & Marketing
1990 Barrington Street, Halifax, NS B3J 1P2
This position has been filled.
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.

We are looking for a Director, Sales and Marketing
We are looking for an energetic and results focused Sales & Marketing leader. This challenging role oversees revenue generation for The Barrington Hotel’s 200 rooms and Hotel Halifax’s 295 rooms  located in the downtown core of Atlantic Canada’s largest city. The Director, Sales & Marketing is responsible for the overall efficient and effective guidance and leadership of the Sales & Marketing department towards the achievement of the hotel’s overall financial objectives. Key responsibilities include, but are not limited to, supervising the current sales associates, maximizing revenues, managing expenses, encouraging up selling, and working to stay ahead of the competition. The objective is to create 100% Guest & Associate Satisfaction. The Director, Sales & Marketing assists the General Manager in setting and achieving both financial and service goals through genuine service and by exceeding guest and team expectations. All service provided is expected to be consistent with the Hotel and SilverBirch Hotels & Resorts standards.
Duties & Responsibilities:
  • Work to understand client needs, build organizational creditability and develop new revenue sources.
  • Encourage and motivate the team to contribute to sales goals and objectives.
  • Set goals and standards while finding solutions that are beneficial to guests and associates, while meeting deadlines that are decisive and achievement oriented.
  • Negotiate rates and contracts, keeping in mind company objectives and goals, while still maintaining excellent relations with clients.
  • Plan, direct and evaluate all sales and marketing activities of the hotel including direct sales, catering sales, room sales, and E-marketing.
  • Work closely with the Revenue Management team to effectively yield rates for all market segments based on need periods.
  • Aggressively direct & drive catering revenues as per budget, including analyzing competitive pricing to ensure correct positioning related to the hotel’s competition.
  • Manage and evaluate the financial operations of the sales & marketing initiatives to ensure cost effectiveness and optimum utilization of resources by preparing and presenting profit plans/budgets to approving authorities.
  • Monitor and control departmental expenditures as per budget.
  • Develop, implement and evaluate short-term tactics, long range marketing/sales plans and programs by focusing on customer needs and expectations.
  • Identify and research trends as they relate to the hospitality industry.
  • Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product and service responses.
  • Provide direction, leadership, feedback and support to divisional associates by planning, supervising and evaluating work.
  • Participate in the development and execution of a strategic business plan by providing and analyzing current and projected sales data.
  • Identify/maximize opportunities to broaden the hotel’s market share by coordinating promotions such as sales blitzes, trade show representation and participating in industry events.
  • Implement and/or upkeep incentive programs to stimulate productivity and establish measurable standards of performance.
  • Receive and interpret market research data to identify trends that affect sales;  maintain a tracking system to produce sales statistics and identify opportunities for increasing revenue and market share.
  • Direct the development of effective public relations, advertising and promotional campaigns, in accordance with SilverBirch Hotels and our brand partners, using a variety of media resources.
  • Measure/evaluate the effectiveness of media campaigns and the effects on our competitive position.
  • Promote and encourage inter-departmental cooperation and communication to improve customer service and overall satisfaction by coordinating inter-departmental sales activities and conducting weekly sales meetings.
  • Review and implement pricing strategies for group and transient business segments.
  • Act as an integral part of the Leadeship team of thehotel.
  • Prepare budgets, forecasts and monitor financial performance.
  • Oversees marketing, e-commerce and social medos development for all hotel activity including F&B
  • Work closely with the General Manager to deliver budgeted sales strategies.
Preferred Education & Qualifications:
  • Candidate must have a minimum of 4 years Sales, Marketing & Catering leadership experience, preferably in a hotel environment
  • Post-secondary education in Hospitality Management, Sales, and Revenue & Commerce experience an asset
  • University or college degree in Hotel Management/Business Administration
  • Great Organizational skills, must be results oriented with ability to be flexible
  • Professional presentation and excellent communication skills
  • Energetic, enthusiastic and self-motivated
  • Passionate and Creative with selling
  • Strong people management skills, maintaining a quality team which is motivated and mutually supportive of each other.
  • Financial aptitude, proven budgeting, forecasting experience is essential
  • Experience with accurate forecasting and analysis of results
  • Team player with inspirational leadership
  • Thorough knowledge of Social Media and E marketing channels
  • Knowledge Opera is an asset.
  • Good analytical and problem-solving skills
Skills, Knowledge and Abilities Required:
  • Possess exceptionally strong guest service skills to ensure superior guest service.
  • Exceptional organizational skills and exceptional oral and written communication skills.
  • Team-player who is able to recognize the value of guests & associates.
  • Passion and drive to work and excel in the Hospitality Industry.
  • Strong leadership & coaching skills.
  • Positive, enthusiastic, energetic and understanding the concept of leading by example.
  • Proven ability to inspire fellowship and to develop and maintain strong, productive relationships.
  • Able to multi-task & meet deadlines.
If you are interested in joining SilverBirch Hotels & Resorts, we want to hear from you!
 Apply to:           

If you are considering employment with us, please be advised that SilverBirch Hotels & Resorts 
  • does not require job applicants to pay a fee for a job application or opportunity; and
  • does not make unsolicited offers of employment.
If you have been approached by any entity engaging in such practices who claims to represent SilverBirch Hotels & Resorts, please advise us immediately by email at and contact either the Canadian Anti-Fraud Call Centre at 1-888-495-8501 or the Royal Canadian Mounted Police.
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